ABOUT US

C.A.F.E. is a charitable organization established in 1924 and funded primarily by its members. The organization represents a broad spectrum of fairs from small community rural fairs to large urban exhibitions. In addition, the membership includes provincial associations that represent agricultural societies from across the nation, industry service providers and affiliate associations who have a direct interest and link with the Canadian fair industry.

MISSION

CAFE is committed to fostering excellence through innovative leadership with partners and key stakeholders, providing meaningful resources, collaborating to increase national awareness and ensuring a sustainable future for the fair and event industry.

VISION

To be the recognized champions driving a vibrant and diverse national community of fairs and events.

CODE OF CONDUCT

Each member of the Canadian Association of Fairs and Exhibitions is expected to:

  • Abide by the rules of CAFE as set out in its Articles of Incorporation and Bylaws;

  • Uphold the reputation and good standing of CAFE;

  • Act with integrity and respect others;

  • Act, support, respect, and abide by the appropriate laws and in general that apply to personal conduct;

  • Promptly pay membership fees as part of continued membership and keep information updated;

  • Will not knowingly hold, assume, or accept a position in which interests conflict with commitment or role to CAFE;

  • Will not make any statement on behalf of CAFE or purport to represent CAFE through any public medium, including digital social media, unless authorized to do so by CAFE; and must reject and will not make any offer of bribery or unethical inducement;

  • Conduct all business with CAFE and its partners with professionalism and respect

PRESIDENT

Amanda Frigon

Manager of Special & Major Events, Edmonton Northlands

BOX 1480

Edmonton, AB T5J 2N5

T: 780-471-7210

www.northlands.com

BOARD OF DIRECTORS

Our board is made up of staff and volunteers of fairs, exhibitions and agricultural societies, as well as a representative of the provincial associations and service member representatives. A list of past presidents can be found here.

VICE PRESIDENT

Phil Shuchat

Spot On Entertainment INC

UNIT 12 – 700 Finley Ave

Ajax, ON L1S 3Z2

T: 514-937-9965

phil@superdogs.com

superdogs.com

SECOND VICE PRESIDENT, FINANCES

Dean Thomson

Okotoks Agricultural Society

BOX 1 Site 2 RR2

Okotoks, AB T1S 1A2

T: 403-669-6953

info@okotoksag.com

okotoksag.com

EXECUTIVE MEMBER

Jeff Strickland

Pacific National Exhibition

2901 E Hastings St

Vancouver BC V5K 5J1

T: 604-252-3643

jstrickland@pne.ca

pne.ca

DIRECTOR

Darren Dean

West Coast Lumberjack Show LTD

4002 Forbidden Plateau RD

Courtenay, BC V9J 1P9

T: 250-830-4065

darren@westcoastlumberjacks.com

westcoastlumberjacks.com

DIRECTOR

Judy McFaul

Russell Agricultural Society

41 Parklands Avenue

Russell, ON K4R 1A2

T: 613-445-4161

judy@canadian-fairs.ca

russellfair.com

S Jackle Portrait.jpg
DIRECTOR

Sandra Jackle​

Regina Exhibition Association Ltd

1700 Elphinstone St. 

Regina, SK S4P 2Z6

T: 306-527-2947

sjackle@evrazplace.com

www.evrazplace.com

DIRECTOR

David Messier

Exposition Agricole et alimentaire de St-Hyacinthe

 

2670 Beauparlant

Saint-Hyacinthe QC J3G 3J6

T: 514-973-9635

dmessier@expo-agricole.com

www.expo-agricole.com

DIRECTOR

Tim Carson

Alberta Association of Agricultural Societies

7000 113 St – JG O’Donogue Bldg – Room 100A

Edmonton AB T6H 5T6

T: 780-427-2174

tim@albertaagsocieties.ca

albertaagsocieties.ca

DIRECTOR

Jane Matthews

Canadian National Exhibition

210 Princes' Blvd, Exhibition Place

Toronto ON  M6K 3C3

T: 416-263-3836

jmatthews@theex.com

theex.com

19260495_10159926666820258_6353860829604
DIRECTOR

Kryssie Thomson

Alberni District Fall Fair

8585 Bothwell Rd.

Port Alberni, BC V9Y 9B6

T: 250-730-2416

kryssie@smileinsideout.com

www.albernifair.com

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DIRECTOR

Tamara Martens​

Hanover Agricultural Society

Box 441
Grunthal, MB R0A 0R0

T: 204-688-3584

secretary@hanoverag.com

www.hanoverag.com

DIRECTOR

Jim Laurendeau

Calgary Stampede

1410 Olympic Way SE

Calgary AB T2G 2W1

T: 403-261-0297

jlaurendeau@calgarystampede.com

www.calgarystampede.com

2019-2021 STRATEGIC PLAN

PILLAR I: MEMBERSHIP VALUE

Building trust with our stakeholders as we grow and expand our value through industry education and strategic partnerships. CAFE will achieve this by:

  • Building strong provincial partnerships. Valuable and appropriate resources are offered by our national organization that are complementary to the provincial suite of services, ultimately driving new membership synergies.

  • Fostering growth. Expand the organization’s financial capacity and prominence through the development of a more inclusive approach specific to growth.

  • Offering best in class programming. Our programs at the highest level celebrate achievement, youth mentoring and develop member skills and expertise by being unique in scope and of national scale and impact.

*Click on dates for copy of full report