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We are community builders. Those with the resolve and know-how to orchestrate moments that rally us to each other's side and invigorate our collective conscience. Our organizations recognize the power of the stage and spotlight in providing a showcase to honour the diversity of thought, history, skills and teachings that make us who we are.

The Canadian Association of Fairs and Exhibitions exists to provide member organizations with a united voice, programs and tools to spur the kind of open collaboration, shared learning and coordinated action that a vibrant sector needs to thrive. And never has this collective effort been more needed. Our organizations are facing unprecedented challenges that have re-shaped the landscape.

While our sector is diverse, our desire to enrich community is our shared purpose.

Where others see differences, we see reasons to get together.

For almost 100 years, the Canadian Association of Fairs and Exhibitions (CAFE) has focused on helping industry reach its full potential. We do this by organizing professional development, advocating for our industry’s interests and providing unique learning opportunities. We currently reach to 743 fair and exhibition organizations and countless service providers across Canada. The Canadian fair and exhibition industry sees more than 35 million visitors each year through their 17,000+ events and activities, with an estimated economic impact of $2.9 billion on local communities, the majority of those being rural.

Canadian fairs and exhibitions have been a substantial and integral part of the fabric of Canadian life for centuries and many have been in existence prior to Canada’s confederation. These time-tested organizations host premiere Canadian events that established and continue to maintain our national identity.


Strengthening organizations that create experiences to enrich communities across Canada.


That communities gather and celebrate at fairs and events for generations to come.


Each member of the Canadian Association of Fairs and Exhibitions is expected to:

  • Abide by the rules of CAFE as set out in its Articles of Incorporation and Bylaws;

  • Uphold the reputation and good standing of CAFE;

  • Act with integrity and respect others;

  • Act, support, respect, and abide by the appropriate laws and in general that apply to personal conduct;

  • Promptly pay membership fees as part of continued membership and keep information updated;

  • Will not knowingly hold, assume, or accept a position in which interests conflict with commitment or role to CAFE;

  • Will not make any statement on behalf of CAFE or purport to represent CAFE through any public medium, including digital social media, unless authorized to do so by CAFE; and must reject and will not make any offer of bribery or unethical inducement;

  • Conduct all business with CAFE and its partners with professionalism and respect


Our board is made up of staff and volunteers of fairs, exhibitions and agricultural societies, as well as a representative of the provincial associations and service member representatives.

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Phil Shuchat


Spot On Entertainment INC

UNIT 12 – 700 Finley Ave

Ajax, ON L1S 3Z2

T: 514-937-9965

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Dean Thomson


 Agricultural Society

BOX 1 Site 2 RR2

Okotoks, AB T1S 1A2

T: 403-669-6953

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Tammy Rowter


South Shores Exhibition

Box 235, Stn A, Fredericton NB E3B 4Y9

T: 506-458-8819


Judy McFaul


Russell Agricultural Society

41 Parklands Avenue

Russell, ON K4R 1A2

T: 613-445-4161

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Amanda Frigon


Explore Edmonton

7515 118 Avenue NW

Edmonton, AB T5B 0J2

T: 780-471-7377

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Sandra Jackle​


Regina Exhibition Association Ltd

1700 Elphinstone St. 

Regina, SK S4P 2Z6

T: 306-527-2947

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Sophie Giroux


Brome Fair

2670 Beauparlant

Saint-Hyacinthe QC J3G 3J6

T: 514-973-9635

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Reg Ash


Western Fair District

2 Crestview Blvd.

Sylvan Lake, AB T4S0T4

T: 250-730-2416

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Allison Wright


Calgary Stampede

1410 Olympic Way SE

Calgary AB T2G 2W1

T: 403-261-0187


Laurie McNaught


Albert County Exhibition & New Brunswick Fairs and Exhibitions

Albert County Exhibition & New Brunswick Fairs and Exhibitions

Riverview, NB

T: 506-295-1284


Darrell Brown


Canadian National Exhibition Association

Toronto, ON


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Shelly Frost


Pacific National Exhibition

Vancouver, BC

T: 604-253-2311

A list of past presidents can be found here:


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To see the full plan, click here.

*Click on dates for copy of full report

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